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Morrow

Based in Nashville, Morrow is making financial wellness accesible to the everyday American.

  • User Centered DesignWe put blue collar workers at the center of our development process, so that we can help them achieve their financial goals.
  • Product & UX StrategyWe crafted product and user experiences designed to maximize user adoption and retention.
  • Fundraising & Client DevelopmentConnecting Morrow to potential funders and customers who would benefit from their financial wellness platform.
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    Project Highlights

    Serving as an early adviser to the founder/CEO of Morrow to help their early stage fintech startup achieve product market fit, launch their first customers, and secure their seed round of funding.

    Product Strategy

    Morrow needs to find better ways to reach its users: blue collar workers. Working with their team, we developed several engagement strategies via SMS and flyers with QR codes to increase employee enrollment in their program.

    Other Areas Addressed: Go to Market Support, Pricing Strategy, Product Roadmap, User Feedback, App Analytics and more.

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    User Experience Design & Rapid Prototyping

    Designing a product experience that delights users isn't easy. Partnering together with RPO Ventures, Morrow tested ways to increase trust with users, boosting enrollment rates and helping their users achieve their financial goals.

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    Content Marketing and Education

    Educating users is the first step towards building their trust. We helped Morrow revamp their education center to increase enrollment rates.

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    Advice from Serial Entrepreneurs

    Building a company is hard work. We've been there and know what it takes. We supported Morrow's founder as a trusted adviser to help him take his company to new heights.

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    INTERESTED IN PARTNERING WITH US?

    Tell us about your project

    We look forward to connecting 👋 👋 👋

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    We bring over a decade of technology, startup, and non-profit experience to the table. If you're working in these areas, we would love to connect and explore how we can team up 🙌 🙌 🙌

    Affordable Housing

    Rising home prices, interest rates and economic inequality are leading to a worsening homelessness crisis, especially for former foster youth.See us in action

    Job Security

    Access to good jobs, in-demand skills training, and effective placement services are critical to promoting healthy communities and vibrant economy.See us in action

    Media Production

    Growing an audience is critical to growing an organization's impact and we have experience building online communities, in-person event series and a top HR podcast.See us in action
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