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Morrow

Based in Nashville, Morrow is making financial wellness accesible to the everyday American.

  • User Centered DesignWe put blue collar workers at the center of our development process, so that we can help them achieve their financial goals.
  • Product & UX StrategyWe crafted product and user experiences designed to maximize user adoption and retention.
  • Fundraising & Client DevelopmentConnecting Morrow to potential funders and customers who would benefit from their financial wellness platform.
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Project Highlights

Serving as an early adviser to the founder/CEO of Morrow to help their early stage fintech startup achieve product market fit, launch their first customers, and secure their seed round of funding.

Product Strategy

Morrow needs to find better ways to reach its users: blue collar workers. Working with their team, we developed several engagement strategies via SMS and flyers with QR codes to increase employee enrollment in their program.

Other Areas Addressed: Go to Market Support, Pricing Strategy, Product Roadmap, User Feedback, App Analytics and more.

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User Experience Design & Rapid Prototyping

Designing a product experience that delights users isn't easy. Partnering together with RPO Ventures, Morrow tested ways to increase trust with users, boosting enrollment rates and helping their users achieve their financial goals.

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Content Marketing and Education

Educating users is the first step towards building their trust. We helped Morrow revamp their education center to increase enrollment rates.

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Advice from Serial Entrepreneurs

Building a company is hard work. We've been there and know what it takes. We supported Morrow's founder as a trusted adviser to help him take his company to new heights.

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INTERESTED IN PARTNERING WITH US?

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We bring over a decade of technology, startup, and non-profit experience to the table. If you're working in these areas, we would love to connect and explore how we can team up 🙌 🙌 🙌

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